SEO Basic Info In urdu Complete Details 2020-2021

SEO in Urdu - What is The Meaning of SEO in Urdu - SEO Kaise Kaam Kerta Hain?

internet aur web par mabni khalaa ko aaj ke muashray ka aik sab se ahem Mazhar samjha ja sakta hai. yahi wajah hai ke digital kaarobar mein seo ki istilaah aik taweel arsay se jari hai .

aap un logon mein se aik ho saktay hain jinhon ne haal hi mein bohat saaray fiqray sunay hain jaisay web duniya mein dekha jaye to aap ko Google ke pehlay safhay par hona zaroori hai" aur" agar aap Google ke pehlay safhay par nahi hain to, aap ko nahi dekha jaye ga" aur. .. . bohat se kaarobar apni Website par seo karkay –apne maqasid haasil kar saktay hain. yahan hum aap ko is ahem istilaah ke maienay aur Website seo ke liye kuch ahem nakaat se aagah karne jarahay hain .

shuru mein, hamein yeh jan-nay ki zaroorat hai ke seo kya hai aur hamein –apne Website ki seo kyun karna chahiye ? aap ne s e o ka lafz kayi baar suna hoga, lekin aap ko maloom nahi ke is ka kya matlab hai. seo ka matlab search engine optimization hai. un alfaaz ka matlab search engine par mabni site ki islaah hai aur yeh rozana Google search ki tadaad ki bunyaad par Pakistan aur duniya mein aik ahem search engine mein se aik hai. kuch aur wazahat peda karne ke liye, is misaal par ghhor karen : jab aap Google search engine mein kisi lafz ya cheez ki talaash karte hain to, aap ne jo lafz talaash kya tha. woh pehlay Google par atay hain aur aap inhen dekh satke hain aur jaldi se –apne matlooba nataij tak pahonch satke hain. aik qaida ke tor par, jo site pehlay talaash ke nataij mein ajayeen is ke samaeen ziyada hunge aur nazreen ko Raghib karne aur ziada farokht ko haasil karne ke –apne maqsad tak puhanche ga .

to jo sawal peda ho sakta hai woh yeh hai ke ibtidayi talaash ke nataij mein site kis terhan pehlay number par hai. is sawal ke jawab mein, hum keh satke hain ke yeh site ka s e o hai jo ibtidayi nataij mein aap ki site banati hai. yahi wajah hai ke s e o aik bohat hi ahem aur khusoosi maamla hai, jis ko site aur internet ke maidan mein sargaram logon ko khusoosi tawajah deeni chahiye .

search engine ke liye site ko behtar bananay ka hamara kya maqsad ho sakta hai ?

fitri tor par, har sargarmi jo aik khaas maqsad ya ahdaaf ke husool ke liye ki jati hai. is maqsad ke liye, seo ahdaaf haasil karta hai jaisay site traffic mein izafah, online masnoaat muta-arif karwana aur bechna, site traffic mein izafah karna, branding operation, mukhtalif shobo mein ishtihar baazi, waghera. lehaza, is baat par ghhor karte hue ke aaj ki sites aur blagz ne siyasat, Saqafat , maeeshat waghera jaisay tamam mamlaat mein zabardast assar paye hain, yeh kaha ja sakta hai ke Website ki seo aur Google mein aala darja bandi tak pohanchna. mustaqbil mein insani maashron ke sab se barray ahdaaf mein se aik hai .

apni site ko behtar bananay ke kuch tareeqay ?

site ko behtar bananay ke liye hum bohat saari hikmat e amli le satke hain. un hikmat e amli ki misalon mai black hat seo, white hat seo, aur grey hat seo ke tareeqay shaamil hain .

white hat seo ke tareeqa car ko usooli aur usool par mabni tareeqa kaha jata hai. lekin black hat seo ka tareeqa qawaid aur dhoka dahi ko roknay ka aik tareeqa hai. agar un siton ki nishandahi ki gayi hai to, search engine ke zareya un par jurmana aed kya jaye ga. lekin sab se behtar aur paidaar tareeqa qanooni seo ka tareeqa hai. lehaza, whaite hat seo ke tareeqa car mein, site ko behtar bananay aur usay pehlay talaash ke nataij mein rakhnay ke liye operation ka aik silsila injaam dena zaroori hai .

yeh kaha ja sakta hai ke site ko seo ke liye mukhtalif tareeqon ka istemaal kya ja sakta hai. un tareeqon mein se aik matlooba alfaaz ki tehqeeq hai. log, Google aur sarfeen ke istemaal kardah kaleedi alfaaz par tehqeeq karkay, un ko mukhtalif mazameen mein istemaal kar saktay hain jo unhon ne site par daaley hain. qanooni aur aala miyaar ke mazameen ka istemaal seo ke deegar ahem tareeqon mein se aik hai. seo ke dosray achay tareeqon mein back links ka istemaal aur unhein mubahisay ki jaghon aur formon par rakhna shaamil hai .

SEO kya hai ?

seo ka matlab search engine optimization hai, jis ka matlab hai search engine ke liye site ki islaah. bang, yahoo aur Google jaisay tamam barray search engine bunyadi talaash ke nataij rakhtay hain .

dar haqeeqat, seo amal search engine ke zareya kisi site ke liye namiati aur qudrati traffic mein izafah hai. aam tor par, jab kisi Website ko talaash ke nataij ki aala satah par dekha jata hai, to woh search engine ke zareya ziyada mulaqati hojata hai aur un mulaqation ki aik barri tadaad gahak ban sakti hai. Sarif ke sulooq ke adad o shumaar ke mutabiq, taqreeban sattar feesad zaireen sirf pehlay talaash ke nataij par click karte hain .

SEO marketing marketing ke un mazameen mein se aik hai jo search engine mein behtar nataij ke liye site ko behtar bananay par markooz hai. talaash ke nataij mein kisi site ki darja bandi ko behtar bananay ke liye bohat saaray takneeki aur takhleeqi anasir mojood hain ke seo anjnyiron ko un tamam ashya ka mushahida karna zaroori hai .

sarfeen sab ziada kin search engines ka istemaal karte hain ?

zahir hai, jab search engine ka naam istemaal karte ho to, Google ka naam hamesha is ke sath hota hai. is ke samaeen ki Maroof search engine site engine ke zareya ki gayi tehqeeq aur it-tila-aat ke mutabiq, sarfeen ke liye mashhoor search engine Google bang aur yahoo hain .

search engine mein sarfeen ke istemaal mein sab se ziyada Google hai jo deegar search engine se bohat agay hai aur is mein search karne walon ka bohat ziyada hissa hai .

Google har Website ki darja bandi ke liye rayazi ka aik nafees farmolh istemaal karta hai jis ka taayun karne ke liye ke kon si Website logon ki talaash mein behtar hai .

is ko behtar tor par samajhney ke liye, Google ke algorithm ko khusoosi hisson par ghhor karen. aik hissa aap ko site ke miyaar ke liye score deti hai, aik hissa aap ko dosray siton se milnay walay links ke mutabiq score deti hai, aik hissa aap ko score deti hai ke samaeen aap par kis terhan aetmaad karte hain, waghera. dosray logon ki madad ke liye aap ko mehez ziyada imtiaz baratna hoga. lehaza talaash ke nataij ke liye apni site ko behtar banana yeh hai ke un mein se bohat se nakaat par aap ko ke Website ko ziada score haasil ho .

2020 mein, Google ki nai taaza kariyon ke sath, ab teen bunyadi usool mojood hain jo google ke liye bohat ahmiyat ke haamil hain : miyaar, aetmaad aur taaqat .

pehla usool miyaar :

Google un sites ko dhoandne mein bohat ziyada waqt kharch karta hai jin mein Google per search kerne walo ke liye aik qeemti, anokha aur purkashish mauzo hota hai. misaal ke tor par acha mawaad, misaal ke tor par agar aap jootay farokht karte hain to, aap aisi wazahaten istemaal karte hain jo joota farokht karne wala har dosra apni Website par istemaal karta hai. aap ki Website talaash karne ke liye koi anokhi cheez paish nahi karti hai. agarchay aap ke jootay bohat khaas aur khobsorat ho saktay hain, lekin Google ko yeh kehnay ke liye koi rasta nahi milta hai ke aap ki site ke jootay kisi aur se kahin behtar hain. logon ko baar baar aur bore karne walay mawaad ki bajaye dilchasp mawaad den, misaal ke tor par unhein –apne jootay dhoney ke baray mein maloomat fraham karen. garmi ya sardiyoon mein aap ko istemaal karna chahiye ke is ke baray mein maloomat! logon ko mufeed aur amli maloomat den ya is se bhi ziyada takhleeqi hon .

logon ko jootay ki madad se apni tasaveer ki report share karne ki targheeb den, mashhoor shaksiaat se un ki tasaveer online –apne jootay ke sath shaya karne ko kahin. aap ki masnoaat mein dilchaspi rakhnay walay logon ki jamaat tashkeel dena aap ke product ko kuch mukhtalif aur anokha bana sakti hai, aur aap Google ko yeh saabit karte hain ke aap talaash ke deegar nataij se mukhtalif aur behtar hain . 

dosra usool aetmaad :

aik aur usool jis par aap ko apni site ko behtar banatay waqt tawajah deeni chahiye woh aetmaad hai. aap ko note karna chahiye ke Google har Website ko –apne search engine ko nahi dikhnana chahta hai, lehaza woh aisi web siton ko dukhaay ga jo qabil aitbaar hain. Google ka aetmaad haasil karne ke liye aap ko aik ahem kaam yeh karna hai ke aisi mashhoor web sites se poucheen jo aap ki Website se link karne ke liye raazi ho jaise k news sites.un se rawabit haasil karne se bhi Google ko yeh mehsoos hota hai ke aap bohat qabil aetmaad hain. 

 teesra usool authority :

aakhir-kaar, aik aur usool jo Google ke liye bohat zaroori aham hai woh hai authority. Google un sites ko share karna chahta hai jo –apne samaeen mein maqbool hain. misaal ke tor par, agar aap yeh dikhnana chahtay hain ke aap sab se ziyada maqbool site hai jo filhaal online jootay farokht karti hai to aap ko signal bhaij kar Google ko mutala karna chahiye. aap ishtihari muhim chala kar aisa kar satke hain. aap social media par kaam karkay aur –apne samaeen se apni sargarmia baantane aur apni sar garmion ke baray mein baat karne ke liye yeh kaam kar saktay hain .

lehaza agar aap ahthyat se un usoolon ki pairwi karte hain jin ke baray mein Google ne aap ko mayaari mawaad tayyar karne, anokhay, mashgool aur qabil aetmaad ban'nay ke liye kaha hai to Google aetmaad ke sath –apne talaash karne walon ko aap ki site ko talaash ke behtareen nataij mein dukhaay ga .